Bibiana María Valencia Villegas

Director of Operations of Colombia.

Experience
Communicator and Corporate Relations, MBA (Master in Administration) Specialist in Higher Education Management and Specialist in Management Marketing; Two diplomas in Digital Marketing, 16 years of experience as an Analyst, Commercial Leader, SDR and Commercial Director in SaaS Software Development Specialist companies, ERP (As a type of Software for daily management), E-commerce management, E-strategies business Strategic management of Marketing Communication, creation of measurable and controllable campaigns through OKR, KPI, conversion rate; Management of new and current clients through CRM such as Salesforce and Zoho. Experience in SCRUM methodology (Agile Frameworks) management processes based on diagnosis, planning and organizational control. Experience of more than 13 years in Real Estate Developments, Department Stores, Implementation and efficient development of teleworking, Project Management, Management of groups +500 people. Passionate about market expansion and new business development. Training in Commercial Service and Training for sellers. Commercial and International Negotiation experience in companies in the Technology (Software), hospitality or tourism, textile, other services, and convenience stores sectors in Latin America and the USA for more than 16 years.

Undergraduate Teaching Experience of more than 15 years both in person and virtual, University of Medellín, Iberoamericana (Mexico), Eloy Alfaro (Ecuador) Colegiatura Colombiana, UPAEP (Mexico) Politécnico Gran Colombiano, Uniminuto, Remington and Escolme; Common core subject in Communication such as Communication Management, Project Management, E-business, Congress Management, E-commerce, Marketing, Management of marketing channels, Negotiation, international, Strategic Communication, Strategic Administration among others. Graduate Professor at the University of Medellín, Gran Colombiano Polytechnic and Uniminuto.

Structuring, design and creation of virtual undergraduate and graduate courses with experience in Moodle, Blackboard, Edmodo, NEO MLS, Google Classroom. Thematic advisor for postgraduate courses in Senior Management, Service Management and Project Management, Trainer in Customer Service, Sales Force and Electronic Commerce.

My greatest strengths are found in:
• Commercial Management of large companies, especially Software and Consulting in Supply Chain, SaaS and Apps for production control and Civil works.
• E-commerce management
• Digital Communications Management
• Creative Writing to sell more on the internet
• Digital Sales
• Development of digital marketing, inbound, outbound marketing and sales strategies.
specialized
• Closing of Sales with handling of any objections
• Excellent negotiator, I use models such as Harvard negotiation
• Structure and development of commercial training programs (closing sales and
Telephonic sales)
• Impact evaluation of messages on internal and external audiences.
• Strategic communication
• Strengthening Corporate Image
• Market analysis and support from ICT.
• Management of relationships of trust and cooperation with the different publics interested in the organization (stakeholders)
• Business intelligence
• Textile Marketing
• Technology businesses
• Specialty in intangibles
• Hospitality and Tourism
• Planning and organization of market research and logistics projects
• Training

STUDIES
SPECIALIST IN HIGHER EDUCATION MANAGEMENT WITH TECHNOLOGICAL TOOLS. University of Medellín 2022.
MAGISTER IN ADMINISTRATION MBA. University of Medellín 2010- 2012. Degree work: Model to Manage Organizational Change (Bancolombia Case)
MARKETING SPECIALIST. University of Medellín 2009. ERP Analysis in Banking. Bancolombia Case (Junín branch)
PROFESSIONAL IN COMMUNICATION AND CORPORATE RELATIONS
University of Medellin 2007
Student 6 semesters music-Singing-Cello Instrument Fine Arts la Playa, Medellín 1999-2002

WORK EXPERIENCE
Lighthouse Hospitality Group (North American hotel rental and operations management company)
Commercial Director (15 people in charge) and E-commerce Director in charge of Communication and Digital MKT strategy, development of Google ADS and Facebook Ads campaigns, IG (Instagram) Tiktok & Youtube Video (2 community managers in charge)
Lighthouse del Caribe SAS www.lighthousehospitalitygroup.com Cell: +1 4143075544
November 2021- currently

Xpert Group
Business Manager Latam
Jefe directo: Johana Palacio Febrero 2017- septiembre 2021 www.xpertgroup.co

SALE VALE
Directora E-commerce y Training vendedores Jefe: Jose Rafael Ordoñez
Celular: 2221248711
Enero 2015- enero 2017

Gran Portuaria México
Consultora externa procesos de adquisición de nuevos negocios en Latinoamérica Jefe Inmediato: Ramón Serrano
Teléfono: 5554093811
Septiembre 2012- diciembre 2015
www.granportuaria.com.mx

MEB Global Consulting
Gerente Comercial y Analista de desarrollo de negocios (Analyst development Business LATAM)
Jefe inmediato: Russell King
Teléfono: 3006158710
marzo 2007- diciembre 2014- Actualmente asesoría externa de nuevos negocios www.mebcglobal.com

Features:
• In charge of the National and International Commercial Management of the Company.
• Relationship management with different stakeholders
• Image and reputation management
• Control of expenses and payment thereof.
• Control of expansion and commercial policies.
• Establishment of business relationships to present consulting services in Medellín, Bogotá, Cartagena, Cali, Manizales, Barranquilla, Venezuela.
• Evaluation and control of communication media and their internal and external impact
• Establishment of marketing strategies to attract customers.
• Presentation of proposals upon understanding the organizational requirements (organizational change) Process or complete evaluation, Inventory and Materials Planning, Demand Planning, DDVN approach, ERP.
• Strategically organize the database
• Create texts for magazines on supply chain
• Investigate potential markets and apply methodology and modeling in real markets
with relational needs and direct contact
• Organize and carry out marketing plan
• Manage, monitor and control the way of establishing relationships with different companies in the service and manufacturing sectors.

UNIVERSITY OF MEDELLIN
Graduate Professor
Specialization in Service Management Coordinator: Juan Guillermo Correa Jaramillo jgcorrea@udem.edu.co
August 2019 – November 2019

GRAN COLOMBIANO POLYTECHNIC
Professor Chair
Marketing Management Specialization May 2018- December 2019 jchoyos@poligran.edu.co

IBERO PUEBLA MEXICO
Coordinator and teacher of the Strategic Management of International Sales Diploma November 2015- March 2018 educacioncontinua@iberopuebla.mx
Director of Continuing Education Cintia Rodriguez
Cell: +52 2227295612

COLOMBIAN TUITION
Head of Organizational Communication Program
Teacher Management and other administrative tasks as well as the Management and redesign of the academic Micro-curriculum
Immediate Boss: Julio Salleg Taobada
Telephone: 3547120 ext 127
January 2012 – December 2012

UNIVERSITY OF MEDELLIN
Teacher Administration II, E-Business, E-management, Congress Management and Protocol, Digital Marketing, Marketing Channel Management, International Negotiation and Strategic Communication
Immediate Boss: Libya Palacios
Start Date: August 2008 – Currently
www.udem.edu.co

UNIVERSITY OF MEDELLIN
Accreditation Analyst-Faculty of Communication – Self-Assessment and Accreditation Division, Improvement, innovation and maintenance plans for the purposes of University Accreditation and the renewal of the accreditation of the Communication and Corporate Relations Program as well as the specialization in Management of the information.
Immediate Boss: Luis Horacio Botero
Start Date: January 2006 – August 2006

REAL RISK
Position: information analyst Coffee Category. Analysis of information, obtaining variables that allow measuring and expanding the market.
Immediate Boss: Saúl Botero
Start Date: July 2006 - January 2007
Telephone: 3015534888

Social COTRAFA.
Position: Marketing Advisor, cooperativism, solidarity economy, strategic planning and comprehensive negotiation.
Telephone: 2915280
June 2006- April 2007

COURSES AND SEMINARS
Diploma in Digital Marketing, Google ADS Facebook ADS Campaigns, IG & Tiktok May - July 2022 Comfenalco.
Diploma in Brand Management University of Medellín August 2022
Digital Marketing Google Digital Academy (skillshop) Issued July 2020 Credential ID 4WUF7NTPW
Cybersecurity at Work Google Digital Academy (skillshop) Issued July 2021 Credential ID LJ9Wp6YSV
BUAP Talks (Meritorious Autonomous University of Puebla, Mexico) CICE. Textile Marketing case study Didetexco (textile business unit Éxito group) November 2014
International Congress Eloy Alfaro University of Manabí. Ecuador blanket. Brand and Stakeholder Management June 2013
Diploma in Communication for Fashion Colombian Tuition June 2012
International Congress: Communication and Public Relations, distinctive elements of the Company: Colombian Speaker (panel of experts) La Plata Argentina, September 8, 9, 2011
International Congress: Logistics and Supply Chain: Strategies for Business Competitiveness, June 2011. MEB consulting presence
Solidarity Economy Seminar and its development in Colombia, May 2010
SEMINAR on Public Relations in public and private organizations, April 2010 INTERNATIONAL SEMINAR “Marketing in PR and Tourism”
University of Medellín, Medellín, October 2009.
INTERNATIONAL MARKETING AND BUSINESS COMMUNICATION SEMINAR WORKSHOP University of Medellín, Medellín, June 5, 2009.
SECOND MEETING ON ORGANIZATIONAL COMMUNICATION, SOCIAL RESPONSIBILITY OF ORGANIZATIONS October 12 and 13, 2006.
INTERNATIONAL DAY. COMMUNICATION PROBLEMS IN ORGANIZATIONS, February 13, 2006. University of Medellín.
INTERNATIONAL CONGRESS COMMUNICATION FOR ACTION, THE CHALLENGES OF THE COMMUNICATOR IN GLOBAL ENVIRONMENTS. May 18 to 20, 2005. Plaza Mayor, Medellín.
ENGLISH Colombian American Center.
SEMINAR TO BE TO HAVE “interpersonal relationships” CEIPA Medellín University Institution, November 2005.
BUSINESS PROTOCOL COURSE
University of Medellín, August-September 2005.
WEB PAGES SEMINAR
University of Medellín, August-November 2004.
IBERO-AMERICAN CONGRESS OF STRATEGIC COMMUNICATION Medellín, May 2003.
INTERNATIONAL SEMINAR FOR ADVERTISERS AND DESIGNERS Medellín, May 2003.
RESEARCH SEEDHEAD
University of Medellin. August-November 2003.